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Website Design and Development

Digital Marketing and SEO

Ecommerce Development

CRM and Business Automation

Mobile App Development

Case Studies

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Sobha Constructions

  • UI/UX Design, Digital Development

Microlights

  • UI/UX Design

Innovo Group

  • UI/UX Design

Creative Sciences

  • UI/UX Design

Bafco

  • UI/UX Design, Development

American School

  • UI/UX Design, Digital Development

Our Process

Digital Solutions Built Around Your Business

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Individual Article

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Why Are Customers Abandoning Your Website Enquiry Forms?

  • Website Design, Website Design & Development

Mobile App Development in the UK: From Idea to Scalable Digital Product

  • Uncategorized

CRM & Business Automation: From Spreadsheets to Complete Sales Visibility

  • CRM & Business Automation

Ecommerce Development in the UK: Building Scalable, Conversion-Driven Online Stores

  • Ecommerce Development

SEO + GEO: Why Search Visibility Now Requires AI-Ready Optimisation

  • Digital Marketing & SEO

AI-First Website Design: Why Traditional Websites Are No Longer Enough in 2026

  • Website Design & Development

0330 311 2059

hello@cubedigitalmedia.co.uk

Cube Digital Media
111 West George Street
Glasgow
G2 1QX
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CRM Systems Built Around Your Business

Your CRM should reflect the way your business actually works.

Cube Digital Media develops, configures and integrates CRM solutions that help businesses manage leads, customers, opportunities and internal processes more effectively.

From tailored CRM implementation and customisation to bespoke development, automation and system integration, we create CRM environments designed to improve visibility, reduce manual administration and support business growth.

Discuss Your CRM Requirements

Our CRM Development Services

Flexible CRM Solutions for
Growing Businesses

CRM development can range from configuring an established platform to building custom functionality around complex business requirements.

We support businesses with both.

Bespoke CRM Development

When Standard CRM Platforms Are Not Enough

Some businesses have workflows, customer journeys or operational processes that cannot be accommodated easily within an off-the-shelf CRM.

In these situations, bespoke CRM development can provide greater flexibility and control.

We can create tailored systems around the way your organisation operates.

Services Include:

  • Custom CRM Platforms
  • Customer Databases
  • Sales Pipelines
  • Lead Management
  • Opportunity Tracking
  • Custom Dashboards
  • Role-Based Access
  • Workflow Management
  • Document Management
  • Task Management
  • Customer Portals
  • Custom Reporting
Bespoke CRM Development

CRM Customisation

Make Your Existing CRM Work Better

Many CRM platforms are highly configurable but are never properly aligned with the business using them.

We can customise existing CRM environments to make them easier to use and more relevant to your teams.

Services Include:

  • Custom Fields
  • Pipeline Configuration
  • Deal Stages
  • Lifecycle Stages
  • Lead Statuses
  • Custom Views
  • User Permissions
  • Dashboards
  • Reporting
  • Forms
  • Automation
  • Custom Workflows
CRM Customisation

CRM Integration

Connect Your CRM With Your Wider Technology

A CRM becomes significantly more valuable when it is connected to the rest of your business systems.

We develop integrations that allow information to move between your CRM, website, ecommerce platform and other business applications.

Integrations Can Include:

  • Websites
  • Ecommerce Platforms
  • ERP Systems
  • Accounting Software
  • Marketing Platforms
  • Booking Systems
  • Payment Platforms
  • Customer Support Tools
  • Email Marketing
  • Lead Generation Platforms
  • Analytics
  • Third-Party APIs
CRM Integration

CRM Automation

Reduce Manual Administration

Repetitive CRM processes can consume valuable time and create unnecessary operational risk.

We create automated workflows that help move leads, tasks and customer activity through the right process without relying entirely on manual input.

Automation Can Include:

  • Lead Assignment
  • Sales Follow-Up
  • Task Creation
  • Internal Notifications
  • Deal Stage Updates
  • Email Sequences
  • Customer Onboarding
  • Renewal Reminders
  • Quote Follow-Up
  • Data Synchronisation
  • Reporting Workflows
  • Customer Re-engagement
CRM Automation

CRM Data Migration

Move Your Data With Confidence

Moving from spreadsheets or an existing CRM requires careful planning.

We can help structure, map and migrate customer information into a new CRM environment while minimising disruption.

Services Include:

  • Data Review
  • Data Cleaning
  • Field Mapping
  • Contact Migration
  • Company Migration
  • Deal Migration
  • Activity Migration
  • Custom Property Mapping
  • Duplicate Management
  • Import Testing
  • Validation
  • Post-Migration Review
CRM Data Migration

CRM Reporting & Dashboards

Turn CRM Data Into Useful Business Insight

A CRM should give management teams a clear picture of what is happening across sales, marketing and customer activity.

We create reporting structures around the metrics that matter to your business.

Reporting Can Include:

  • Lead Volume
  • Lead Sources
  • Pipeline Value
  • Sales Conversion
  • Deal Velocity
  • Sales Performance
  • Lost Opportunities
  • Customer Acquisition
  • Marketing Attribution
  • Revenue Forecasting
  • Activity Reporting
  • Customer Retention
CRM Reporting

CRM Platforms

Platform Experience With a Flexible Approach

We work across a range of CRM environments and recommend the most suitable approach based on the business requirement.

HubSpot

Implementation, customisation, workflow development, automation and integrations.

Salesforce

Customisation and integration support for established Salesforce environments.

Microsoft Dynamics

CRM development and integration within Microsoft-based business ecosystems.

Zoho CRM

Configuration, customisation and integration for businesses using Zoho.

Pipedrive

Sales pipeline configuration, automation and third-party integrations.

Bespoke CRM

Custom-developed systems for businesses with specialist operational requirements.

CRM Development for Different Business Models

Built Around
How Your Organisation Operates

CRM requirements vary significantly depending on how a business sells, serves and communicates with customers.

01

B2B Sales

Track long sales cycles, decision-makers, opportunities and account relationships in one environment.

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02

Professional Services

Manage enquiries, consultations, proposals, follow-ups and ongoing client relationships.

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03

Ecommerce

Connect customer purchasing data with marketing, support and retention activity.

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04

Property & Real Estate

Manage prospects, enquiries, viewings, developments and ongoing communication.

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05

Service Businesses

Bring enquiries, quotations, appointments, jobs and customer communication together.

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06

Multi-Team Organisations

Create shared visibility across sales, marketing, operations and customer service.

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CRM Development & Business Automation

Create a More Connected Operation

CRM development is most effective when it is considered alongside the wider business process.

We can help connect your CRM with automation, websites, marketing systems and internal tools so that data flows more efficiently across your organisation.

This can reduce duplicated work, improve response times and create better visibility across the complete customer journey.

Explore Business Automation

Featured CRM & Digital Projects

Technology Designed to
Solve Real Business Problems

CRM development should start with the problem that needs to be solved.

Our projects focus on improving processes, connecting data and creating systems that deliver measurable operational value.

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Our Process

From CRM Requirements to
Business Adoption

Successful CRM development begins with understanding the organisation before building the solution.

01

Discover

We understand your current customer journeys, sales processes, systems and operational challenges.

02

Define

We map the CRM structure, workflows, data requirements, functionality and integrations.

03

Design

We define how users will interact with the CRM, including dashboards, processes and permissions.

04

Develop

We configure, customise or develop the required CRM functionality and integrations.

05

Test & Launch

We test workflows, data, permissions, automation and integrations before rollout.

06

Optimise

We continue refining functionality, reporting and automation as your business evolves.

Why Cube Digital Media?

CRM Development
With a Wider Digital Perspective

CRM systems rarely operate in isolation.

They connect with websites, marketing platforms, ecommerce systems and wider business technology.

Cube Digital Media combines CRM development with integration, automation and digital development expertise.

We can support your business with:

  • CRM Development
  • Bespoke CRM Systems
  • HubSpot CRM
  • CRM Customisation
  • CRM Integration
  • Data Migration
  • Business Automation
  • Website Integration
  • Ecommerce Integration
  • Marketing Automation
  • Analytics
  • Ongoing Support

Our focus is not simply on developing software.

It is on creating CRM systems that improve the way your business works.

Client Testimonials

Hear From Our Clients

Successful CRM projects require a clear understanding of both the technology and the business processes behind it.

Our clients trust Cube Digital Media to deliver practical, scalable CRM solutions aligned with real operational requirements.

4.9 on Google Reviews

“Global Surf proved to be talented group that delivered their project in excellent manner. They are responsive, and we trusted them day by day with more tasks and they continue to prove their
capabilities.”

Karim El Shennawy
Business Director - ASGC

“Caring team, looks out for what you want and makes sure to give you the outcome you want, quick, you’ll find them next to you in critical moments.”

Alissar Nasrallah
Regional Marcomms Manager - Gulf Cryo

“Working with Global Surf was an exceptional experience. Their customer support was outstanding, making the entire process smooth and efficient. I highly recommend Global Surf for their expertise, dedication.”

Karim El Shennawy
Group Marketing Manager - ECC LLC

FAQ

Frequently Asked Questions

CRM development involves configuring, customising or building a Customer Relationship Management system around the specific requirements of a business.

This can include pipelines, workflows, automation, integrations, reporting and bespoke functionality.

Yes.

Where standard CRM platforms cannot support the required business processes, we can assess and develop a bespoke CRM or customer management system.

Yes.

We can customise existing CRM platforms by improving pipelines, workflows, fields, automation, reporting and integrations.

Yes.

Our team has specialist HubSpot expertise and can support implementation, customisation, automation, integrations and ongoing optimisation.

Yes.

We can connect websites, forms and ecommerce platforms directly with CRM environments to improve lead capture and data flow.

Yes.

We can support data migration from existing CRM systems, spreadsheets and databases where appropriate.

Yes.

CRM workflows can automate tasks such as lead assignment, sales follow-up, notifications, customer onboarding and reporting.

The right CRM depends on your sales processes, customer journeys, team structure, reporting requirements and wider technology environment.

We recommend platforms based on the business requirement rather than applying one solution to every organisation.

Yes.

We can provide ongoing CRM development, automation, integrations, reporting and optimisation as your requirements evolve.

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Looking for a CRM Development Partner?

Build a CRM That Works
Around Your Business

Whether you are replacing spreadsheets, improving an existing CRM or developing a more bespoke customer management system, Cube Digital Media can help.

We combine CRM development, automation and integration expertise to create systems designed around the way your business actually operates.

Discuss Your CRM Requirements

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